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Uh-oh, When They Get Stains, How Do You Wash Squishmallows?
If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...
Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
These Super Cute Squishmallows Building Block Sets Just Released With Fan-Favorite Characters (& They’re Only $10)
This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...
It’s Official: The Viral $20 Squishmallows Valentine’s Day Bouquet *Finally* Landed at Target — & It’s Already Selling Fast!
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...
Where to Find the Most Lovable Valentine's Day Squishmallows From Disney, Sanrio & More (Starting at Just $10!)
We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...
Gen Z don’t care if you think it’s ‘dumb’ they carry stuffed animals around: ‘Brings me a little bit of happiness’
Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...
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Looking for an emotional support pet? Why not try a plushie instead
What were earlier relegated to conventions of childhood now make it well past adolescence without embarrassment, thanks to ...
Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...
Aldi Has the Cutest Valentine’s Day Squishmallow Slippers for Kids — & They’re Only $10!
If your kids are anything like ours, they probably have tons of Squishmallows for every season. After all, these cute plush ...
The Best $20 You Can Spend at Costco in the New Year
Shoppers typically tighten their budgets after celebrating the holidays and the new year. Luckily, $20 goes a long way at ...
Ignore the ick – here’s why you should be drinking a glass of milk
Admitting to enjoying of glass of cow’s milk as an adult is tantamount to saying you collect cuddly toys and take baths with a sibling. But haters take note: ignoring the ick and downing a glass of ...