NCAA Men's Tournament Coverage Seeing Record-Breaking Viewership Despite Lack of Upsets
Across the four channels—CBS, TNT, TBS and truTV—there was an average of 9.4 million viewers from Thursday to Sunday. Sunday's second-round slot, which was led by the Duke–Baylor and Kentucky–Illinois ...
TV Ratings: March Madness Early Rounds Hit Multi-Decade Highs for Men’s Bracket
The first two rounds of men’s NCAA basketball tournament on CBS, TBS, TNT and TruTV drew their biggest audience in more than ...