Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Did you ever bury a time capsule when you were a kid? What did it have in it? If you’re a millennial, we can bet it had at ...

In a recent promo video for the final season of the Netflix hit series You, Cardi B showcased her most daring look to date: a striking blend of platinum blonde roots that seamlessly transition into ...

Styling your hair can be an overwhelming task, especially when the options are endless, but TikTok's latest 'drop ponytail' hack is the quickest way to transform dry, frizzy hair for good ...

The world of fashion is a cyclical marvel, constantly revisiting past decades for inspiration. As we step into 2025, a wave of nostalgia sweeps the style scene, bringing the iconic 60s and 70s fashion ...

Actress Elle Fanning adores a bow (and a pigtail!), and Sydney Sweeney, the Euphoria star known for her ethereal, vintage-inspired style, frequently reaches for black velvet bows to pop atop her ...

From bold neon greens to captivating electric blues, Cardi B's hairstyles always make headlines ... Cardi B's knack for pushing boundaries in beauty while tapping into the Y2K resurgence. Achieving ...

Miley Cyrus' hair is an integral aspect of her rebellious aesthetic, but she don't always hit the mark. Here are some of her best and worst hairstyles.

Demand for styles like Y2K aesthetics, 90s grunge, and streetwear is growing beyond metropolitan hubs, with notable traction in cities such as Chandigarh, Jaipur, and Surat, according to the platform.

Millie leaned into Paris’ much adored Y2K aesthetic, effortlessly proving the power of a bold co-ord. Millie collaged a Y2K snap for her Instagram which featured a 90s photo of Paris In a ...

@khloekardashian The reality star and entrepreneur paired the very Y2K hairdo with an equally nostalgic makeup look: high-contrast lip liner, defined brows, and a soft smoky eye. Combined with her ...