Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Available on adult and kids away kits until Friday, March 28, fans can pick up an adult away shirt for £28 and junior sizes for £23 following their donation.

The court's apron also features a 5-strike logo, which, as the league announced, is part of a partnership with UNDEFEATED. "My son was on social media and sent me a tweet, and it said the Big 12 ...

Michigan State has a tradition of seniors kissing the logo at midcourt at Breslin Center in each season's home finale, started in 1995. Two Michigan freshman stood on the logo during three MSU ...

Tensions boiled over Sunday when Michigan players attempted to spoil Michigan State's Senior Day tradition of players kissing the midcourt Spartan logo ... CBS Sports College Basketball 🏀 ...

While Michigan State basketball's season finale win over Michigan didn't see much drama from a competitive standpoint, it grew dramatic at the end when Tre Holloman took issue with two Michigan ...

While the game was never really in doubt, events turned rather dramatic when Tre Holloman stepped up to two Michigan players who he felt were crowding the Spartan logo, trying to sully the Spartans' ...

A 26-year-old man is in jail, charged in the assault of an umpire during an adult softball game in Hoover. Michael Tyler Seals, of Odenville, is charged with third-degree assault of a sports ...

ALABASTER – Registration is now open for the 2025 season of spring adult softball in the city of Alabaster. From now until March 31, residents can sign up in person or online for the city’s ...

In a historic moment for rugby in India, the Indian Rugby Football Union (Rugby India) and GMR Sports revealed the official logo for the inaugural Rugby Premier League (RPL), marking a significant ...

Here at TPS, we’re going to discuss the 10 worst sports logo changes of all time. Here are the 10 Worst Sport Logo changes of all time. Once upon a time, the Rams had a very cool logo.

In an all-too-relatable rant, Chris and Kellie Gimenez shared their "non-negotiable rules as sports parents," and social media users raced to comment with their own woes about cleats, jock straps ...