Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

A unique, new line of MLB hats for fans displays a team’s uniform logo with its hat logo superimposed on top of it in the center. The mishmash of letters created a different word altogether ...

This branding choice has led to some particularly funny hat designs. Every team's brand new 2025 lid, with the exception of the Rangers, can be found right here.

New Era's new MLB Overlap hats for 2025 -- in which they put the logos of teams over the names of said teams -- have become a source of a lot of humor for baseball fans everywhere. It's not just ...

Happy Tuesday, Dallas Cowboys Nation. The unofficial start of NFL free agency is now officially underway, and it's been off to a roaring start. Of course, the Cowboys lost more than they gained ...

As a collector of many novelty hats, I know that sometimes there is joy in people struggling to read your hat. Sometimes, I wear my novelty Sharon Van Etten hat, and people ask me what it says, and ...

The Kentucky Derby is known for its extravagant hats, with attendees sporting a wide variety of styles. Louisville becomes a hub for milliners in the weeks leading up to the Kentucky Derby ...

I just got paid, so let's do a little shopping. Let's see here, spring training hats? Cute! Discounted championship gear from teams that got swept out of the Wild Card round last October?

As impressive as Hendrickson's clinching win was, it was nearly made unnecessary by five closely contested Cowboy finals matches wrestled earlier in the night. Spratley lost in sudden victory, 5-2, to ...

It’s safe to say that the autumn/winter 2025 collections made a strong case for women's cowboy boots: the classic Western silhouette was spotted at Gabriela Hearst, Vaquera and Burberry ...