Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Amazon ( NASDAQ: AMZN) said Tuesday it has launched an improved generative AI video tool for advertisers. The company said ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

We’ll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the US and costs nothing to use — unless the ads are so convincing ...

AMZN's ad business is likely to grow bigger in the near term, boosted by AI tools and reach across 275 million U.S.

Moments Lab laid out how it's using AI to help Hollywood giants and other media companies make videos.

Microsoft has democratized generative video tools by incorporating OpenAI’s Sora model into its Bing app. This move comes hot ...