Apple Intelligence offers built-in ChatGPT integration with others, including Google Gemini, coming down the road. One of Samsung’s marquee AI features is that its AI infrastructure is designed to accommodate third-party chatbots, starting with Google Gemini over its own Bixby AI assistant.

A last-minute "one more thing" tease showed glimpses of another Samsung phone, which could be even thinner than the Galaxy S25.

At first glance, the Galaxy S25 Ultra looks similar to the phone it replaces, but it's slimmer and lighter than the incumbent device. In terms of dimensions, it's very closely matched with Apple's iPhone 16 Pro Max: there are fractions of a millimetre difference between the two, but Samsung is almost 10g lighter.