When Netflix increased prices this week, Christopher Duggan was annoyed. The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.

Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.

Learn more Streaming subscription price increases continue to roll out across several top services, and Netflix is the latest to announce a change. The streaming giant just announced a price hike, bringing the cost of its Standard ad-free plan up to $18/month in the US.