In 2025, Gonzalez is “feeling chocolate frosted tones”—an edgier way to play up this shimmery lipstick finish that dominated ...

"Like, I have bangs on the back of my head," Emily Ratajkowski said, showing off her accidentally terribly haircut on TikkTok.

Posting to her TikTok late on Tuesday night, Emily shared a video, starting by talking to the camera saying “I have a filter ...

But, if you also want to guarantee a home that's conducive to Feng Shui and promises a positive flow of chi (or energy), there are a few interior trends that are just bad Feng Shui and that you'll ...

Robert Welsh exposes the most common bad makeup techniques that could be sabotaging your routine. From blending blunders to product overload, learn what not to do—and how to fix it fast.

An ex-con member of the “Billy Bad Ass” gang was busted in the random assault of a 70-year-old straphanger aboard a Manhattan train Sunday, police said. The elderly victim was riding a ...

From dramatic eyes to effortlessly cool hair, these are the five beauty trends from Paris Fashion Week I’ll be taking straight from the catwalk into my everyday routine... Parisian waves are ...

Food trends can be transporting like that. When they’re big enough, they’re a time capsule of memories, both good and bad. So, looking back at the past 15 years (in honor of PureWow’s 15 th ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

The emerging beauty trends of the moment feel a bit rebellious. As a beauty editor, I'm used to a "Florals for spring? Groundbreaking!" type of response when I ask makeup artists about the looks ...