From Jellycats to Squishmallows, why are adults so obsessed with plushies?
Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the ...
Why adults are driving the Jellycat revolution
It seems the age of the plushie is upon us, with a new breed of mature buyers behind a spike in soft-toy sales. But the big ...