As much as I try to stay organized, it always seems like my kids' toys take over the house. LEGO bricks somehow find their ...

Sanrio's Hello Kitty & Friends transform into adorable building blocks, starring Hello Kitty, Kuromi, Cinnamoroll, and more in a U.S. release.

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

McDonald's has launched a Minecraft Movie meal featuring collectables 'crafted for adults.' The meal includes special items and exclusive toys.

Some toys didn’t take much brainstorming: They were marketing tie-ins. A new Star Wars movie could mean a lightsaber spoon stuffed into boxes of Apple Jacks; others were mascot-driven ...