Now, the color match might have been what initially caught beauty fans’ attention, but Touch of Spice’s formula is what makes ...

Makeup trends for Spring 2025 are pretty varied, and they are all about striking the perfect balance between natural beauty ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Another memorable look was seen on Janhvi Kapoor for Anant Ambani and Radhika Merchant’s wedding in July 2024. Designed by ...

The singer walked the—powder blue, not red—carpet for the evening’s affairs, wearing a strapless, sweetheart-necklined, ...

Also, fun fact: Blue-based red lipsticks like Elson make your teeth ... is packed with pigment and surprisingly comfortable for a matte. And while it’s not inherently transfer-proof, Swift ...

From star-spangled banner nails to Beyoncé's favorite setting spray, here's everything you need for your Cowboy Carter Tour ...

Holy cow – last week was a crazy one with Amazon Prime Day and the Nordstrom Anniversary Sale happening in tandem. I feel ...

From classics like Charlotte Tilbury’s Pillow Talk and MAC's Ruby Woo to clean lip color from Merit, these are the shades ...

If you want your makeup to look good, skin prep is essential. Ensure you cleanse, moisturise your face, prime and use SPF if ...

Riley new formulation in 18 months (!), this glossy, blue gel balm is all about hydration. Melting into a silky cleansing oil ...