There appears to have been a real shift in how people perceive grey hair. It's as if it has become empowering to show that ...

My first silver hair appeared in my 20s. I battled the inevitable for decades before finally letting nature take its course ...

For decades, grey hair was seen as something to conceal ... it frequently results in client dissatisfaction—brassy fading, stark regrowth lines, and ongoing dependence on root cover-up products.

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

Best shampoos for grey hair that encourage shine and prevent yellowing - How to keep all shades of silver looking bright and nourished rather than brassy ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

Most people have their hair care routine down pat – a shampoo and conditioner in the shower followed by a towel or blow dry ...

When at the salon, be sure to ask your stylist for a clean platinum base before going in with a silver or gray toner ...

Purple shampoo was introduced to the market a while ago, but it's high time for it to move over as black shampoo might just ...