It’s no wonder, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

Spring is here, and with it comes longer days, fragrant blooms, and pretty nails to celebrate the warmer weather. Finally, ...

“ Dress like a daffodil” was the lighthearted command of lifestyle guru and TV presenter Mariella Frostrup as she displayed ...

It’s why intentionally smudged smokey eyes look so good, or why pairing a satin-y slip dress with chunky combat boots somehow ...

Charlotte Tilbury has launched new kohl pencils that add definition and create a sultry smokey eye in seconds. The Rock 'n' ...

If you have yet to invest in anything butter yellow, what have you been waiting for? It is officially the color of spring ...

The sultry, dramatic look of the classic smoky eye is a trend that never goes out of style—and can be a great way to ...

We've been living in luxurious chocolate brown hues all winter long ... It's a scientific fact that the human eye sees more ...