It’s no wonder, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

“Color theory is the foundation of every great colorist’s work since it helps with understanding how hues interact, how to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Spring is here, and with it comes longer days, fragrant blooms, and pretty nails to celebrate the warmer weather. Finally, ...

“ Dress like a daffodil” was the lighthearted command of lifestyle guru and TV presenter Mariella Frostrup as she displayed ...

Keep scrolling to find out which designers leaned on which neon colors in their fall/winter 2025 collections. While you're at ...

It’s why intentionally smudged smokey eyes look so good, or why pairing a satin-y slip dress with chunky combat boots somehow ...

Charlotte Tilbury has launched new kohl pencils that add definition and create a sultry smokey eye in seconds. The Rock 'n' ...