Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people wil ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

knows the meaning of the Clydesales when it comes to the Super Bowl ... "Let Your Love Flow" by the Bellamy Brothers. It strikes the usual emotional chords of past Budweiser commercials ...

While rooting for his favorite football team, Kaczmarek will be watching for this year’s Budweiser Super Bowl commercial ... for Carleton,” he said. “I love the advertising for Carleton.” ...

Commercials have long been a huge part of the Super Bowl experience for Americans ... back at all the USA TODAY Ad Meter winners: 2003: Budweiser, "Football-playing Clydesdales turn to zebra ...

Budweiser has a new star for this year’s Super Bowl commercial. Meet Jake — the ... through the backcountry to the music of “Let Your Love Flow” by the Bellamy Brothers, taking shortcuts ...