By experimenting with Instagram Close Friends, Oddli built community. Then, it expanded it offline.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

The checkout experience is one of the most undervalued opportunities in commerce media. While many businesses view it as the ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Expanding your Amazon store to international markets is one of the most powerful ways to grow your business and increase revenue. With Amazon’s global presence across more than 20 marketplaces, ...

Consumers no longer give their money to a singular retailer. Today’s consumer shops around and across various retailers to ...

Operating Expenses Decreased by 57.4% in 2024; Operating Loss Improved by 76.5% in 2024 Kartoon Channel Continues Growth in Viewers, Platforms, ...

The homegrown color cosmetics brand Mila ... Rs 150 crore in revenue," he further added. The current facility of the brand produces 25 lakh units, and the new facility will increase the production ...

Here's a ChatGPT guide to help understand Open AI's viral text-generating system. We outline the most recent updates and ...

When companies build demand generation programs ... here are three ways that your marketing demand generation engine can get focused on existing accounts and increase revenue potential. 1. Use your ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.