Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM ...

According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to more than ...

April Fools’ Day is here, and it’s either the best day or worst day, depending on your sense of humor. Companies across the ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

It featured discontinued snacks like Cadbury's Bytes, Hippo Chips, and Cheetos Tazo Edition, making many believe that their favourite treats were back. Quick-commerce giant Zepto played a clever ...

The ongoing investigation by the Competition Commission of India (CCI) into potential cartelization ... probes to assess the situation,” a senior ad executive told e4m. What makes the charges ...

Aldi, Cadbury and Nestle have come under fire over the shrinking size of their popular chocolate Easter eggs. Shrinkflation is the sneaky tactic where products get smaller in size, but are sold at the ...

Stunned to see their own exports punished harshly, Indians are picking through the wreckage for signs of hope. There’s some but not a lot. By Alex Travelli Alex Travelli, based in New Delhi, is ...

YouTube is testing a feature allowing Premium members to share up to 10 ad-free video views per month with non-subscribers in select countries, including the UK and Canada. This experiment aims to ...

Former Top Chef host Padma Lakshmi took to TikTok to call out a pair of influencers dubbed The VIP List, after they gave a negative review to the only Indian restaurant in New York City with a ...