At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting in ...

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, ...

Cadbury Dairy Milk’s latest campaign celebrates this power, encouraging people to look beyond their differences and embrace the sweetness of acceptance. In times when differences can build walls ...

Cadbury has roped in uncles to “destroy Valentine's Day” by using what the FMCG giant calls a tried-and-tested method. After all, the ad reasons, trends like certain social media platforms and YOLO ...

The ad subtly reinforces this role by portraying English as an inclusive tool rather than a marker of elitism. Cadbury Dairy Milk India’s campaign does more than promote a product; it sparks a ...