PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

While Sabrina's glam is filled with her go-to luxe products, the skincare hack is none other than the drugstore staple ...

Lip blushing is a type of cosmetic tattoo or semipermanent makeup that can be used to alter your lips—specifically, balance your lip shape, increase the appearance of the size of your lips, camouflage ...

We often hear from friends and Insiders that they’re using less makeup as they get older ... Fine notes that “when our brow hairs thin and lighten they no longer frame our face. So fill them in with a ...

Photoleap's FaceSwitch offers AI-powered face swapping for creative photo fun. Virtual try-on booth for exploring new hairstyles and makeup looks. Easy use: select photos, swap faces with AI ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

Not ideal for those looking for a more extensive brush collection If your current face makeup brushes aren't cutting it, upgrade to this do-it-all duo from Anisa Beauty. The larger of the two ...

Learn more The best makeup bags for travel strike a perfect ... But it's more than a pretty face. Measuring 6 x 8.75 x 4.7 inches and 5.2 x 7.25 x 3.75 inches, the cases both have a wide and ...

I’ve also tested plenty on my own to see how they fared against my daily makeup routine — I typically wear a full face, including foundation, eyeliner, mascara — not to mention all the dirt ...