The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ...

Deadmau5 returned to Coachella over the weekend to play the Quasar stage on April 18 but left the platform stumbling after ...

New this year, the Red Bull Mirage is a multi-level installation that provides a unique viewing experience for festival goers ...

That’s because Ipswich Town Football Club superfan, singer Ed Sheeran helped design the Coachella bar after it was announced ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend ...

Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo ...

When you come to the Coachella Valley ... get a free Coca Cola. This booth tends to get pretty busy throughout the day, mainly because there's a line dedicated to a photo/video opportunity inside ...

The Electrolit booth has you covered at the Coachella Valley Music and Arts Festival ... mainly because there's a line dedicated to a photo/video opportunity inside, but there's a fast track ...