Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Although the setup required to accomplish this feat is currently complicated, this finding could provide more understanding about how the brain perceives colour and could one day help boost the vision ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The participants' eyes in the study were stimulated with a laser. The results could help advance research on color blindness. A team of scientists claims to have discovered a new color that no human ...

An international team of astronomers has solved one of the longstanding cosmic mysteries by uncovering direct evidence of a ...