To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Social selling through LinkedIn can help sales teams work smarter, not harder, by prioritizing outreach to accounts that are ...

From setting up your brand assets to experimenting with ad variations and deploying them across platforms like Meta, Google, and LinkedIn, Adcreative.ai makes it easier than ever to create ads ...

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad ...

After being laid off in October 2023, 'influencing' people on LinkedIn became the 25-year-old's new hustle. With over 16,000 followers on the platform, her videos and posts draw in thousands of likes.

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

I know film is very different from advertising ... We have to create these authentic stories and connections with our audiences. At LinkedIn we find that perceptions of professionalism and ...

Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences.

Valerie Chapman, a LinkedIn content creator with over 16,000 followers, supports herself as an influencer and says the platform is an untapped goldmine.

When creating your audience, consider using a minimum of three ... Diversified and Pre-Tested Creative Units Variety is the key to unlocking the full potential of LinkedIn advertising. To elevate the ...

Dhruv Dhawan has been appointed vice president, revenue at The Trade Desk, after a two-year stint as head of ads at ...