Doing laundry can be a chore. It takes time and is tedious. Few people like to do it. So it’s no surprise that startups have ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Brazilian skincare brand Mami Wata has unveiled a playful new campaign that shines a light on bald heads to raise awareness ...

From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. The ...

The three Comfortable For Life advertisements, produced, shot and edited by Sam Mark, Max Service Group’s videographer, ...

The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.