New Delhi: The Competition Commission of India (CCI) on Monday approved FMCG major Hindustan Unilever's proposal to acquire beauty and personal care brand Minimalist's parent company Uprising Science.

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From starting as Freewill (a beauty brand) in a small room in Jaipur seven years ago to becoming one of the most successful exits in the Indian direct-to-consumer (D2C) space, Minimalist’s ...