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StackAdapt’s research shows that half of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or exceed KPIs, and 40 per cent ...

To better understand the problem and identify the points of rupture, Solid Water team conducted a survey among almost 200 VCs ...

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective ...

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Marketing automation makes work easier, faster, and increases lead generation. Businesses utilize automation in dealing with emails, social media, and customer ...

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While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

Better insights mean better leads. Learn how to use real customer conversations to optimize your marketing and drive more ...