There is an exception, though: the world of luxury goods. Luxury multi-brand portfolios share features with industrial conglomerates. There are often few synergies to be had in sourcing materials ...
The worst appears to be over. After a rough patch in the third quarter, when consumer confidence in China hit an all-time low and Chinese purchases in Japan dropped, luxury showed signs of improvement ...
As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...