Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

The sale starts today, March 21, and goes until Monday, March 24, only on FentyBeauty.com. Scroll around the site, because a ...

We want your monthly horoscope to be On the Nose—literally. At the start of every astrological season, Aliza Kelly, celebrity ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather ...

Seriously, Lil Nas X said in an interview once that she “smells like heaven.” So I put on my investigative hat and went searching to find the exact perfume she wears. I’ll admit it was hard to track ...

Fans - myself included - have gone wild for the return of this iconic bath product, inspired by Laura Mercier’s own bathing ...

Consider this the perfect excuse to spruce up your scent wardrobe and claim a new signature scent that leaves people asking, ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

Spring is the second best time of year for new beauty products after autumn, and getting on board with lots of newness can transform your skin or ...