AI technology companies were hit by regulators for exaggerating their products’ capabilities, and that number has more than ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

Above all, prioritize your relationship and live calmly by compartmentalizing the bad economic news from daily life. Panic save, don't panic sell. Make financial decisions when emotions are low so ...

Missing this ordinary weekly event triggers such intense FOMO – “fear of missing out” – for them that they don’t want to go ...

The US trade office has added to its list of grievances with Australia just before the Trump administration unveils a new tranche of tariffs. A takeover by digital real estate listings giant ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

You pour blood, sweat, and tears into making an amazing game. Hundreds or even thousands of hours were spent perfecting ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...