The spending has increased 25-35 percent year-on-year from IPL 2024, and brands are finding it a value proposition, with ...

The PopUp Bagels slogan connects with the consumers psyche. Here is what brands can learn from their marketing genius.

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Brands continue to invest heavily in the IPL, not just for reach but for cultural relevance, credibility, and high-intent ...

Focus on short-term gains: FOMO-driven traders prioritize short-term gains over sustainable investment strategies ... assured returns and aggressive marketing. Examine if the project has a ...

The good news is that stylish travel doesn’t require a lavish budget—all you need is the imagination to explore beyond the obvious and the willingness to wander a bit. From a centuries-old palace ...

Mugdha Sinha, Director General, Ministry of Tourism, Government of India in conversation with Sumit Jha, talks about the ...

When a senior White House official suddenly backpedals on a major policy statement, markets don’t take it lightly. That’s ...