A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Brands continue to invest heavily in the IPL, not just for reach but for cultural relevance, credibility, and high-intent ...

The three of us are marketing professors and ... Plus, they address the symptoms of FOMO, not the cause. Our finding that the core of FOMO is anxiety about missed social relationships yields a simpler ...

Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic Restaurant, cafe and bar owners need to think ...

Unlock the power of social norms to boost member savings at your credit union. Learn effective strategies for growth.

They want to care about climate change, but FOMO is real. Are Gen Z confused between being woke and having it all?

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Learn what exit liquidity traps are, how they work and key warning signs to spot them early — so you don’t end up holding ...

The question is no longer whether companies should implement it, but which use cases of generative AI in marketing will deliver real business value. The fear of missing out (FOMO) is lurking ...