Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this ...

Whatever Audi does, BMW can do better. Enter the world’s only production quad-turbo engine, that sadly departed with more of ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

There are two sides to diversification. On one hand, it ensures you’re never 100% exposed to the worst-performing asset class. On the other, it means you’ll never have 100% exposure to the ...

This urge, known as the Fear of Missing Out (FOMO), arises from the feeling of falling behind. FOMO can seriously affect your financial well-being, as the pressure to keep up with family, friends, ...

Award-winning brand management agency London : Los Angeles (310-753-2893) has released a new report explaining the roles FOMO (Fear of Missing Out) and JOMO (Joy of Missing Out) play in developing ...

Despite consecutive falls to the average Standard Variable Rate (SVR), the incentive to switch remains as a typical mortgage borrower being charged the current average SVR of 7.68% would be paying ...

This is FOMO (Fear of Missing Out) marketing at work. It’s powerful, effective, and widely used. But when does it go too far? Urgency-driven marketing walks a fine line between creating excitement and ...

Editor’s Note: Is anything ailing, torturing, or nagging at you? Are you beset by existential worries? Every Tuesday, James Parker tackles readers’ questions. Tell him about your lifelong or ...

Fortnite loves preying on people's FOMO syndrome. I think it's time Epic Games put an end to it. For those unaware, the Fear of Missing Out syndrome is described by psychologists as a "pervasive ...