Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

For CMOs like me, FOMO can be related to missing out on trends, technologies, and buzzwords (what even is a "micro-moment"?) that our competitors might have mastered before we realize how our ...

She explained that Fomo is linked to an individual's anxiety about missing out on trends due to the influence of social media, which has been leveraged as an effective marketing strategy.

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and recently ...

It’s easy, said Peggy Stover, Associate Professor of Practice and Director at The University of Iowa, Marketing Institute. It all goes back to the fear of missing out – also known as FOMO ...