In recent years, shopping malls – once the central hangout for teens – have seen a decline in foot traffic. Thrift stores, ...

Generation Beta might still be in diapers, but Gen B, like the generations before it, will irrevocably change consumption, ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time to develop and spread some of its own special buzzwords and jargon. Below is an ...

Gen Z is embracing old Bollywood gems like Rockstar and Laila Majnu, proving that meaningful cinema is timeless ...

Like grand slam tennis, the biggest challenge the Olympics faces is to attract people who may not even care for the sports ...

I started reading this stuff way.” I’ve covered the rise in popularity of erotic romance novels – known as smut – before and ...

Gen Z is growing up in an era of compounded crises: school shootings, a worsening climate, financial uncertainty, and ...

A new study finds that only 20% of Gen Z is saving for retirement. Here, finance experts explain potential causes of this ...

Generation Z, born between the mid-1990s and early 2010s, is facing a growing crisis in both mental and physical health as ...

Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...