Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From soft and delicate shades to bold and daring options, discover the trends that will set the tone this season. Get ready ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

Trinny London has launched a new make-up cosmetic, called Trinity, which is a two-in-one contour and blusher in one to slim ...

If finding your go-to makeup essentials feels like searching for buried treasure, a capsule collection could be the perfect solution.

We're embracing the renewed energy of spring and infusing it into our beauty routines. Shop serum-infused blush, ...

From classics like Charlotte Tilbury’s Pillow Talk and MAC's Ruby Woo to clean lip color from Merit, these are the shades ...

“ [Cream blushes] give the most natural, non-cosmetic effect, adding an awoken quality to the skin,” says makeup artist Romy ...

Why We Love It: Clinique is always a safe bet for those with sensitive eyes. Its gel eyeliner—and a water-resistant and ...

Armed with her brushes and palettes, Teddy has painted a picture of success in the competitive world of makeup artistry.