Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Generative AI and multimodality is hyped to transform e-commerce — is it happening? The results of an analysis of 700 vendors ...

This guide breaks it down —with real examples, tactical insights, and repeatable strategies from a designer who helped ...

The introduction of negative keywords is one of several recent steps towards providing additional controls. Search Terms ...

Microsoft used its expensive partnership with OpenAI to leverage advanced AI in coding, search and just about everywhere else ...

Clipchamp is a web-based Windows store app that's available as a progressive web app (PWA) on any platform. It’s included ...

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The ...

When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the rules change and ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.