How New Balance cracked soccer: From Kawhi’s NBA deal to Saka and Weah’s personalised boots
New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After being named MLB MVP twice with the Los Angeles Angels, he joined the Los ...
Move Over Victor Wembanyama: There’s a New ‘Alien’ Basketball Shoe in Town
When San Antonio Spurs star Victor Wembanyama and Nike released the Air Zoom G.T. Hustle 2 Victor Wembanyama basketball shoe ...