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Of all the names rumored for the Gucci role over the last month—and there were a lot of them—Demna, who was announced as its new artistic director today, is both the most obvious and the least.

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Demna is Gucci's new artistic director. The house confirmed today that the Georgia-born designer will leave his current post at Balenciaga (also owned by Kering) to join Gucci in early July 2025.

Both houses enjoyed unprecedented levels of critical acclaim and financial growth under the two men until, in 2022, both Gucci and Demna hit significant bumps in their respective roads.