Frasers Group has blocked Boohoo’s plan to rename its holding company Debenhams, intensifying tensions between the retail ...

Elon Musk merges xAI and social media platform X in an $80bn deal to integrate AI with real-time user data. The move aims to ...

The Sapporo Win this Fish Integrated Path to Purchase promotion won the Tom Harris Retail Marketing (Best in Show) Award.

Temporary Display Haagen Dasz + Old El Paso at Lamanna – IVE Group for General Mills Halloween 2024 – 5P Group for Mars Wrigley Pepsi Epic Rebrand – Lithocraft for Asahi Grocery Store (Food) – ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

Ritz, Poppi, Sour Patch, Dunkin' and more companies are celebrating April Fools' Day, but one is more serious than the others ...

The Heineken Company has launched its first global generative AI (GenAI) lab in Singapore. The initiative aims to transform how GenAI enhances growth, productivity and customer engagement across ...

Heineken has entered into a commercial partnership with French malting group Soufflet Malt to supply malt for its South African operations. Under the agreement, Soufflet Malt will invest €100m ($108m) ...

Present in almost 200 countries, the Heineken brand has become the top-selling premium beer globally. The firm has built up regional cost advantages across markets and invested in relationships up ...