Top marketers are under a ton of pressure. They told me how they're trying to make themselves recession-proof.
I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.
Brand Investment a Key Ingredient for Kraft Heinz to Withstand Macro and Competitive Challenges
Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...