Designer and illustrator Micaela Alcaino wants you to judge a book by its cover. Why it matters: Alcaino knows from experience that first impressions really can make a difference in getting more ...

As a self-publisher, the words written on the pages of the book matter more than anything else. But there’s the “wow factor” of the cover design that draws people in. With that being said, make sure ...

It’s common knowledge that you shouldn’t judge a book by its cover, but… By working on the visual side of books, graphic designers, illustrators and typographers help create the perfect reading ...