The Indy 500 has no problem milking one of the race’s most storied traditions. More than 13,000 retailers in Indiana, ...

Hockey players grow beards in the postseason, baseball players don't talk about a pitcher when he's perfect, and Indy 500 victors drink milk in the ... snapped a picture of Meyer drinking said ...

IMS, American Dairy Association Indiana and Prairie Farms Dairy teamed up to bring branded Indy 500 milk pints to the Midwest.

ST. PETERSBURG, Fla. (AP) — Two-time reigning Indianapolis 500 winner champion Josef Newgarden has signed with Klutch Sports Group, the Rich Paul-founded management agency that also represents ...

If you’ll be attending the 109 th Indianapolis 500 on May 25 and start looking for your tickets before you head out the front door, just take a gander at the photo below to refresh your memory ...

INDIANAPOLIS ... a “Winners Drink Milk” graphic will be distributed to schools across the eight states mentioned above. “Drinking the milk” is one of the Indy 500’s most cherished ...

The pints will celebrate these five Indy 500 winners: Josef Newgarden, 2% reduced fat milk Takuma Sato, whole vitamin D milk Will Power, premium chocolate milk Helio Castroneves, 1% low fat ...

Bumping ensured: Former Indy 500 champ's return ensures bumping for this year's race The tradition of 500 winners drinking milk dates back to 1936 when Louis Meyer asked for a glass of buttermilk ...