Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

An Aussie beauty company that rapidly overtook its global competition has been sold for an eye-watering figure.

War Thunder's new Auction system allows players to bid on vehicle cosmetics for in-game currency, and the community ...

Gaijin Entertainment's War Thunder is usually in the news for one repeated reason: The people who play this military ...

Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about wearing it, is the one exception. The brand hasn’t dropped a new mascara since 2023 and hasn’t added any ...

Estée Lauder Cos is reviewing its portfolio of beauty brands, people with knowledge of the matter said, as the cosmetics ...

Mary Kay Ash was an entrepreneur who launched her cosmetics company Beauty by Mary Kay in 1963. Her skincare line for men launched in 1964. Today, three and a half million Mary Kay independent ...

The businessman says the brand known for “duping” expensive popular products is the platform he needs to build a vast beauty empire.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...