This lip balm provides the best of both worlds: an eye-catching shine with a sheer wash of color and lots of hydration. Made ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

While global fashion embraces minimalism, India reinterprets it within its maximalist tradition. Gen Z's preference for sustainable brands fuels this shift, influencing spending habits. Brands are ...

I own too many lip liners – more than I can count on both hands, or use on my one set of lips. Yes, the majority are from MAC ...

Want to glam up your beauty game? These Bollywood-inspired makeup looks are perfect for turning heads and adding that starry sparkle to your style this season.

Globally, sensory marketing has gone viral as brands realize the power of creating immersive, multisensory experiences. From ...

Want lips that look beautiful, feel comfortable, stay moisturized, and match perfectly with your skin tone? The best lipstick ...

Sip martinis with these long-wearing lippies, and let a tear fall at your best friend's wedding (whilst having waterproof ...

Scientists have successfully manipulated the human retina using an innovative technique called Oz, enabling it to perceive a ...