FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The products were created to ...

At just 13 years old, Norah Martin, an eighth-grade student at Shelby West Middle School, is proving that age is no barrier ...

Pick a lip pencil in a pinkish shade close to your natural lip colour. Outline your lips gently, and enhance the cupid’s bow ...

“Tangled” is the latest among ColourPop’s Disney-inspired makeup collections and products. Last March, the cosmetics company ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Cool Spice offers a muted neutral-brown shade of lip liner that is slightly softer than the Spice version.It is best suited ...

The cosmetics trailblazer opens up about her shade inclusivity mission, how to find your perfect foundation match and working ...

MAC Cosmetic's OG powder foundation has a new look and formula, but not everyone is happy about it. Here's our verdict. Read ...

One of the most versatile products on this list, Chanel's Baume Essentiel can be applied on eyes, lips, and cheeks to deliver ...

This lip balm provides the best of both worlds: an eye-catching shine with a sheer wash of color and lots of hydration. Made from a blend of jojoba oil, argan oil, and shea butter, it features a salve ...

Debenhams shoppers are also loving the make-up staple which is currently reduced by 20% for a limited time. For money-saving ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...