He filed a trademark for "Era 8" and "Era 8 by Lamar Jackson" as early as 2020 for various merchandise, including shirts, hats ... Smith pilots the No. 8 for JR Motorsports, which Dale Earnhardt ...

Rockingham’s February 2001 race marked the first NASCAR Cup event after Dale Earnhardt’s sudden death. Here’s how people ...

His death — on the battleground of the biggest stage in American motorsports — shook all of NASCAR and ... I was getting ready for Happy Hour, in the Cup car, and it was Dale Jr. and Dale Jarrett by ...

Ultimately, Dale Earnhardt Jr. and associates took the mindset of ‘we’re not using it so whatever’ when it came down to NFL quarterback Lamar Jackson challenging the copyright claim of the JR ...

And he’s also released merch featuring his #8 car that many fans associate with the Hall of Fame driver. Since 2019, Junior’s NASCAR Xfinity Series team JR Motorsports has also run the #8, though the ...

After a brief legal tiff between NFL MVP quarterback Lamar Jackson and NASCAR Hall of Famer Dale Earnhardt Jr. over a ...

Baltimore Ravens quarterback Lamar Jackson challenged a trademark application by Dale Earnhardt Jr. for the No. 8 style that had been used by JR Motorsports since 2019.