Beverage innovation in important. It’s what keeps driving the category forward and helps blurs categories and push boundaries ...

Jason Kelce wasted no time co-signing his brother’s latest business venture. When Travis Kelce, co-owner of Garage Beer, hyped up their lime-flavored brew with an ad, Jason doubled down, dropping a ...

Fans of barrel-strength bourbon, rejoice, because the first Booker’s batch of 2025 has finally arrived. The new release is ...

The latest Booker’s Bourbon release, Barry’s Batch, honors Barry Berish, the former Jim Beam chairman and CEO who passed away ...

March 27 is International Whiskey Day, and in some parts of the world, International Whisky Day. We've got our favorite ...

With temperatures heating up, Jim Beam is aiming to bring a little more sizzle to its product with a sweeter bourbon variety.

Barrel-strength bourbon is one of the hottest trends in whiskey these days and Booker’s is one of the premier players in that game. But the celebrated Kentucky label isn’t merely riding some ...

This new 32.5% ABV release from Jim Beam is an infusion of pineapple liqueur with classic bourbon whiskey. This results in a ...

On Tuesday, Kentucky bourbon giant Jim Beam expanded its flavored whiskey catalog with a new Pineapple offering. It's said to ...

The best-selling American whiskey brand is known for making crowd-pleasing bottles at extremely accessible price points.

Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its ...