Nail art in South Korea is basically a full-time sport, with salons pushing creative boundaries and experimenting with ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

South Korean makeup and skincare brands may have dethroned France as Japan’s top cosmetics importer for the first time in ...

We've already seen our favorite celebrities slay the red carpet with their unique take on the Spring formal concept at the ...

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

Rashmika Mandanna often dazzles with Korean-style hearts and delivers the best K-fashion moments. Here are 5 times she absolutely slayed Korean fashion.

“When famous beauty influencers promote these products online, more eyes get drawn to it. Korean brands also provide a wide range ... However, the rapid growth of trends and products also invites ...

Spring Summer beauty trends for 2025 keep coming ... Nude but dewy makeup looks, play-up on the eyes, long lashes and a nice lipstick to finish it off. Korean skin and Korean makeup are both ...

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe. K-dramas and K-pop stars reach new levels of perfection, and their flawless ...

Make-up brushes inspired by artisanal calligraphy pens and cutlery? Only Victoria Beckham Beauty could pull that off ...

Making sense of the 'butter skin' trend, from what it is to the benefits for your skin and the best products to shop.

Michelle Wong. As our 2025 Original, Lab Muffin founder Michelle Wong discusses science misinformation, conspiracy theories, ...