Tariffs could upend America’s love affair with Korean skin care.

Content creator Grace Lewis showcases her Korean parents enjoying both new and traditional foods on social media. The family ...

If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect the look from ...

Skin brightening is about increasing your skin’s radiance and evening out your skin tone without altering your natural complexion. It’s the safest and most skin-friendly approach.

From glass skin to 10-step skincare routines, many of the most talked-about recent beauty trends were born in South Korea.

Fashion brand Prada has ended its collaboration with Kim Soo-hyun. South Korean cosmetics company Dinto terminated its ...

The 75,000-square-foot emporium, converted from a former JC Penney, is a wormhole to the food court of any baekhwajeom ...

The US can’t get enough of K-beauty. Indeed, Korean cosmetics have become so popular that the country has overtaken France as ...

Star ingredients include hyaluronic acid, collagen, centella asiatica, ginseng, and tea tree oil to nourish and calm skin.

South Korea became the top cosmetics exporter to the United States last year, surpassing France for the first time, as the ...

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups ...