Creators like Kusha Kapila are demonstrating how storytelling drives deeper engagement than traditional ads.” The shift towards creator-led brands is backed by data. A BCG Snap Gen Z report ...

Influencer-turned-actor Kusha Kapila’s newly launched shapewear brand UnderNeat has secured funding from Fireside Ventures, with Mamaearth co-founder Ghazal Alagh also joining in as an investor ...

Influencer-turned-actor Kusha Kapila's newly launched shapewear brand UnderNeat is heavily inspired by Kim Kardashian’s shapewear giant, SKIMS, stated a report. Kusha Kapila's UnderNeat aims to ...